DNA 27th Annual Convention

Dermatology Nurses’ Association
Annual Convention Headquarters
15000 Commerce Parkway, Suite C
Mt. Laurel, NJ 08054-2212

Chris Brown, CEM, CMP, Exhibits Manager
Direct Line: 856-642-4401 Fax: 856-439-0525
E-mail: cbrown@ahint.com

Robin Geary, Meeting Manager, Abstract and Sponsorship Opportunity Coordinator
Direct Line: 856-793-0804 Fax: 856-439-0525
E-mail: rgeary@ahint.com

Lisa Dougherty, Registration Manager
856-380-6806, Fax: 856-439-0525
E-mail: ldougherty@ahint.com

(see Service Center below for Forms)

Audio Visual – In Booth
Information to follow

San Francisco Hilton
Contact Meeting Manager

Decorator
Arata Expositions, Inc.
15928 Tournament Drive
Gaithersburg, MD 20877
Phone (301) 921-0800
Fax (301) 990-1717
www.arataexpo.com

Electricity Service
Edlen
129 Sylvester Rd
S San Francisco CA 94080
Phone: 650-225-0900
Fax: 650-225-0950
sanfrancisco@adlen.com

Internet and Phone Service (Exclusive)
Hilton San Francisco 333 O’Farrell Street, San Francisco, CA 94102
Phone 415-771-1400
Fax 415-202-7000

Food & Beverage Service (In-Booth)
Hilton San Francisco
333 O'Farrell Street San Francisco CA 94102
Manager: Keiko Hosaka
Phone. 415 923 5048
Fax 415 202 7035
Email: keiko.hosaka@hilton.com

Lead Retrieval – In Booth
American Exposition Technologies (AET)
Phone 800 490-9941
https://www.expobadge.com/OMQA/?OrderCode=72942

Security – In Booth
Information to follow

27th Annual Convention
Convention Dates: March 4-7, 2009
Exhibit Program Dates: March 4-6, 2009

San Francisco Hilton
333 O’Farrell Street, San Francisco, CA 94102 USA
(415) 771-1400, Fax (415) 202-7000
Exhibit Halls: Grand Ballroom A&B (a carpeted Exhibit Hall)

Preliminary 2009 Schedule
Subject to Change:

Exhibitor Registration:
Tuesday, March 3, Noon to 6:00 PM
Wednesday, March 4, 6:30 AM to 7:30 PM
Thursday, March 5, 7:00 AM to 7:45 PM
Friday, March 6, 7:00 AM to 7:45 PM

Move In:
Tuesday, March 3, after 1:00 PM – 6:00 PM
Wednesday, March 4, 8:00 AM to 4:30 PM

Dedicated (Unopposed) Show Days/Hours
Wednesday March 4: 5:30 PM to 7:30 PM, Grand Opening of Exhibits / Poster Presentations / Reception with Exhibitors

Thursday, March 5: 9:15 AM to 11:30 AM Exhibits Open/Poster Presentations, 11:30 AM to 12:45 PM Exhibits Open for Nurse Practitioners, 2:30 PM to 3:45 PM Exhibits Open/Poster Viewing/Refreshment Break
Friday, March 6, 2009 – 10:00 AM to 11:30 AM, Exhibits Open with Poster Presentations

Dismantle
Friday, March 6, 2009, 11:30 AM to 9:00 PM

September 1, 2008
Recent exhibitors contract for exhibit space before 9/1/08 receive the highest priority in booth assignment. Assignment process begins, followed by confirmation.

100% payment is due for all exhibitors by September 1, 2008, or applications submitted after September 1, 2008. DNA Tax ID No. 22-2485816.

January 5, 2009
Closing date for Final Program advertising space reservations.

January 15, 2009
Deadline: Optional 50-word description of your exhibit display and products that will be included in the Convention Final Program. Copy exceeding this limit will not be included. E-mail your text to cbrown@ahint.com

January 30, 2009
Notification of use of independent contractor due to Arata Expositions Inc.

February 2, 2009
Deadline to order labor with discount
First day Advance Warehouse shipments can be received.
Sponsors: Pre-Convention Registered Attendee List Orders Due

February 10, 2009
Sponsors: Pre-Convention Registered Attendee Data Available

February 13, 2009
Discount deadline for furnishings, rental equipment, carpet, credit card authorization
Sign orders due to Arata

February 16, 2009
Exhibitor On-Line Badge Registration deadline
Internet/phone orders due, Hilton San Francisco

February 20, 2009
Return completed Freight Routing Form to Arata
Any shipment received at the warehouse later than February 20, 2009 will be assessed at a 25% surcharge.

March 2, 2009
All warehouse freight will be delivered to your booth by 1:00PM on Tuesday, March 3, 2009.
Final day for early discount of lead retrieval, American Exposition Technologies

During DNA 2009
All cleaning services must be ordered exclusively through Arata Expositions, Inc.

March 5, 2009, 9:00 PM
Your shipment is re-routed if not picked up by your carrier.

April 3, 2009
Post Annual Convention All Attendee - Direct Mailing List Data Available to Exhibitors and Sponsors

Abbott	Booth 408
Acuderm, Inc.	Booth 600
AGI Dermatics	Booth 508
Allergan	Booth 500 - 502
Alopecia Areata & Eczema Resource Sharing Alliance	Booth 105
American Academy of Dermatology	Booth 108
American Academy of Nurse Practitioners	Booth 111
Amgen	Booth 703
Angiotech	Booth 704
Astellas Pharma US, Inc.	Booth 701
BCCNS Life Support Network	Booth 114
Beiersdorf, Inc.	Booth 700 - 702
Beta Dermaceuticals, Inc.	Booth 610
BioForm Medical, Inc.	Booth 214
Caris Dx	Booth 512
Centocor, Inc.	Booth 400 - 402
Coalition of Skin Diseases	Booth 210
Coolibar, Inc.	Booth 410 - 412
Coria Laboratories	Booth 501 - 503
CVS Caremark/CarePlus	Booth 204
Daavlin	Booth 101
Dermalogix Partners, Inc.	Booth 310
Dermatology Nurses’ Association	Lobby
Dermatology Nursing Certification Board	Booth 102
Dermik	Booth 209
DermPath Diagnostics	Booth 715
Diplomat Specialty Pharmacy	Booth 514
DUSA Pharmaceuticals, Inc.	Booth 404
Eisai Oncology/Institutional Care	Booth 208
Elorac, Inc.	Booth 309
Fallene Ltd	Booth 509 - 511
Ferndale Laboratories, Inc.	Booth 504
Galderma Laboratories, LP	Booth 301 - 303
Gebauer Company	Booth 609
Genentech	Booth 607
Graceway Pharmaceuticals	Booth 201
Hill Dermaceuticals, Inc	Booth 606
Histogen Aesthetics, LLC	Booth 211
Inflammatory Skin Disease Institute (ISDI)	Booth 106
Intendis Inc.	Booth 311 - 313
Iredale Mineral Cosmetics	Booth 306
Jan Marini Skin Research, Inc.	Booth 506
Johnson & Johnson Consumer Products	Booth 401 - 407
Journal of the Dermatology Nurses Association	Lobby
Mary Kay, Inc.	Booth 608
Merck & Co., Inc.	Booth 206
Merz Pharmaceuticals	Booth 302 - 304
MMR Technologies, Inc.	Booth 307
National Biological Corporation	Booth 507
Neocutis, Inc.	Booth 305
Neostrata Company	Booth 207
NIAMS (National Institute of Arthritis & Musculoskeletal & Skin Disease)	Booth 713
Nurse Practitioner Society	Booth 100
Obagi Medical Products	Booth 406
Oculus Innovative Sciences, Inc.	Booth 414
OmniPath Diagnostics	Booth 213
Organization of Teratology Information Specialists	Booth 109
Ortho Dermatalogics	Booth 602 - 604
Ortho Dermatalogics	Booth 409 - 411
Ortho Dermatalogics	Booth 413
PCA Skin	Booth 611
Peplin, Inc	Booth 107
Person & Covey, Inc.	Booth 205
PharmaDerm A division of Nycomed US Inc.	Booth 115
PhotoMedex/ProCyte	Booth 707 - 709
Pierre Fabre Dermo Cosmetique USA	Booth 308
Procter & Gamble	Booth 603 - 605
Promius Pharma	Booth 212
ProPath	Booth 312
Ranbaxy Laboratories, Inc.	Booth 315
S. Jackson, Inc.	Booth 113
Skin Cancer Foundation, The	Booth 601
SkinCeuticals	Booth 510
SkinMedica	Booth 415
Stiefel Laboratories	Booth 300
Strata Pathology Services	Booth 710
Stratus Pharmaceuticals	Booth 203
Sun Precautions, Inc.	Booth 705
Triax Pharmaceuticals, LLC	Booth 505
Unilever c/o Adex	Booth 200 - 202
Wolters Kluwer Health - LWW	Booth 103

NEW for 2009: 10’x10’ BOOTHS, RATE:
COMMERCIAL $1,950.00 USD
NON-PROFIT $600.00 USD

Inline and corner booths are composed of 10-foot-wide, 8-foot tall drape in the back of the booth, 30-inch side railings as dividers between booths and one 7-inch-by-44-inch company name identification sign. This facility is carpeted.

Booths are assigned first to confirmed sponsors, then DNA Members, 2008 exhibitors and finally to all others through September 1, 2008 on a first-come, first-served basis and are based upon the receipt of your application and payments submitted on time. Exhibit space is not held without proper payment. Exhibit Management may re-assign exhibit space at any time for the good of the show.

W9 Taxpayer Identification Form
Tax ID Number: 22-2485816

Payment Due Dates
Payment: 50% of the total booth cost is due with this completed application. 100% is due for all exhibitors by September 1, 2008, or applications submitted after September 1, 2008.

For payment by Company Check, checks must accompany completed application. Payable to the Dermatology Nurses’ Association. Mail to Exhibit Management address (see Contacts above).

If an exhibitor fails to make payments on time, exhibitor may lose Priority Booth Assignment status for the most current exhibit program and are not eligible to participate in the following year’s Priority Booth Assignment Program.

The Dermatology Nurses’ Association (DNA) invites your company to become part of the growing number of international exhibiting companies at DNA’s 27th Annual Convention.

The purpose of the exhibits program is to enhance this professional “how to” convention by enabling the attendees to see and assess the latest new products, supplies, equipment, and services in the field of dermatology nursing.

How about your company? Let’s get started together. Sign up today to obtain your exhibit space and the opportunity to visit with these dynamic medical professionals.

WHY EXHIBIT AT DNA 2009?

• Generate the most qualified sales leads during dedicated hours
• Make immediate sales by reaching new nurses at one time
• Introduce new products and services
• Build trust and understand/solve nurses’ patient challenges

Key Demographics
DNA Exhibit Program Attendees:

• 51 % of attendees have been in the dermatology nursing practice for 5 or more years.
• 64 % see more than 100 new consultation patients during an average 3-month period.
• 69 % are regularly associated with 2 or more physicians specializing in dermatology.
• 76 % see sales representatives
• 78 % see more than 300 patients during an average 3-month period.
• 86 % attend the Annual Convention through funds received by their employers.

Professional Category
RN ………………………44%
Medical Assistant………23%
LPN/LVN ………………15%
NP ………………………13%

Field/Place ofEmployment
Physician’s Office…………57%
Outpatient Clinic …………26%
Dermatology Surgery Unit…5%

Clinical Specialty
General Practice …………53%
Dermatology Surgery ……14%
Cosmetic …………………12%
Acne ………………………4%

Attendees want to be informed through two primary marketing methods: the trade show and direct mail. Therefore, the attendees – these insightful DNA nurses – are essential to increase sales of your product or service. Source: DNA’s 26th Annual Convention Exhibitor Prospectus

• Complete Service Manual (PDF)
• Booth Design & Set Up Standards
• IAEM Guidelines for Display Rules & Regulations
• Healthcare Exposition Association – Guidelines

Arata Expositions, Inc. (Decorator)

• Outline of Service Kit
• Instructions to Ordering On-Line
• Decorator Services
• On Line Kit (PDF)

Forms / Process (Exclusive vendors are sole service providers)

• Addendum Fifty (50) Word Promotion
• Advertising Insertion, Final Program
• Audio Visual & Computer Equipment Rental
• Booth Cleaning (Exclusive)
• Certificate Of Insurance
• Electricity Order (Exclusive)
• Exhibitor Appointed Contractor
• Floral Order Form (Exclusive)
• Food & Beverage In-Booth (Exclusive)
  
• Internet (Exclusive)
• Lead Retrieval (Exclusive)
• Phone (Exclusive)
• Photography (Exclusive)
• Pre-Convention Direct Mail List for Sponsors
• Post Convention Direct Mail List for All Exhibitors and Sponsors
• Shipping Labels

Exhibitors agree to ship and store their material at their own risk and expenses. Arrangements have been made with Arata Expositions Inc. to receive and store all shipments for DNA up to 30 days prior to exhibitor move-in and to deliver all shipments to the appropriate booths on set-up days. All shipments must be labeled and consigned, including company name and booth number. Shipments must have all transportation charges PREPAID (shipments sent collect will not be accepted).

Advance Warehouse Address (from February 2 – 20, 2009)
DNA 2009
c/o arata expositions, inc.
For (Your Company Name), Booth # ___
c/o Yellow Freight
201 Haskins Way
S. San Francisco, CA 94080

On Site Address (from February 21- March 3, 2009)
DNA 2009
c/o arata expositions, inc.
For (Your Company Name), Booth # ___
c/o San Francisco Hilton
333 O’Farrell Street/Grand Ballroom, A/B
San Francisco, CA 94102